Your first sales hire

Your sales team is the engine of your startup: they keep revenue streams coming in, have a pulse on the pain points and pivots needed to close customers, and can often see where the product needs improvement through direct feedback from prospects.Get this hire right and you can start to build a consistent, scalable revenue stream and grow quickly. Get it wrong and you’ll burn a ton of time and money. Your first hire is often even more difficult and critical, as they’ll set the pace and tone for the team moving forward, and provide them with the necessary tools/training to understand your customer and their pain points.This guide aims to help you answer the who, what, where, when, and why about bringing a salesperson onto your team — we’ve also backed it up with Dover’s internal data and insights from our work with 200+ startups.